I created a cohesive visual identity for a fictitious coffee brand named Sip. My design choices aimed to reflect the brand’s warm, inviting, and community-focused personality while emphasizing its commitment to quality and sustainability. The packaging features a minimalist and modern design with playful illustrations, making the brand approachable and friendly. The menu and merchandise maintain a consistent aesthetic, ensuring a seamless brand experience.
To achieve these results, I utilized Adobe Illustrator for vector graphics, Adobe Photoshop for image editing, and Adobe InDesign for layout design. These tools allowed me to create a professional and polished presentation that effectively communicates the essence of the Sip brand.
